IOM X Bangladesh Roadshow - Stakeholder Analysis

Following the roll out of the IOM X Bangladesh Roadshow in November 2017, IOM X and IOM Bangladesh conducted a series of interviews with key stakeholders that were involved in various steps throughout the roadshow process, which began in early 2017. The interviews were then analyzed to assess how the stakeholders felt about using a highly participatory Communication for Development approach for creating the campaign and if the process has created a sense of ownership over the campaign materials. The learnings from the campaign process highlighted in this report can help practitioners develop a strategy for creating a campaign, as it highlights the benefits of using a community driven approach.