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Objective: This tool aims to build awareness and capacity among stakeholders about the Communication for Development (C4D) Behaviour Change Communication (BCC) process in message development.

Where: This tool is meant to encourage participation and should be facilitated in a workshop setting where message development is being discussed.

How to use: Together or in small groups, fill in the blank boxes below using the group’s local knowledge. Once completed, share your findings with other workshop participants if you worked in separate groups to then reach consensus.

To learn more how to use this tool, visit our Communication for Development - Step 1 page.