What is C4D?

Communication for development (C4D) is a participatory process where communication tools and activities are used to support social and behaviour change in a sustained way. It is used to understand a targeted audience’s knowledge, attitudes and practices around a certain issue in order to work with them to develop empowering messages and tools. This one-pager provides an overview on C4D and how organizations and persons can use the process to inform their content and messaging to promote positive behaviour change for the prevention of human trafficking and exploitation.