What is Communication for Development?

This video provides a step-by-step guide on how to apply Communication for Development (C4D) to counter-trafficking activities.

C4D is a participatory process where communication tools and activities are used to support social and behaviour change in a sustained way. It is used to understand a targeted audience’s knowledge, attitudes and practices around a certain issue in order to work with them to develop empowering messages and tools.

This video is a great way to introduce C4D or reinforce existing knowledge of practitioners, partners and others who are interested in informing their content and messaging to promote positive behaviour change for the prevention of human trafficking and exploitation.