IOM X Bangladesh Roadshow - Media Consumption Report

In April 2017, IOM X conducted a survey to inform the safe migration campaign content development for the IOM X Bangladesh Roadshow. Surveyors conducted face-to-face interviews with 403 men and women (70% men, 30% women to reflect the higher number of male migrants in the country). Respondents were aged 18-35, living in Narsingdi, Bangladesh, with low levels of education and an aspiration to migrate abroad within the next 12 months. Both first time aspirant and returned migrants were surveyed. This report contains the data collected on interviewees media consumption habits, including media ownership, types of programmes watched, which social media and television channels are most popular, and what type of online activities respondents engage in. The findings from this report are valuable for anyone intending to create communication materials for this demographic, as it details how best to reach these people.